<p>SEO can bring local advertisers more business than traditional advertising, by following a few simple steps. There is a disconnect between the term, "World Wide Web" and how the Internet is actually used. Yes we can reach around the world and watch videos of local beach surfers on the isles of the sea, but when we need to find a Mobility Scooters shop or find someone to re-upholster our couch the, "very local web" magically appears. The local web is segmented in the minds of the Internet surfer with help of some carefully planned and executed Search Engine Optimization. This is how a typical search goes: <br /><br />First we go to Google and look for "Mobility Scooters", but the search shows results for mobility Mobility Scooterss, electric Mobility Scooterss, and moped Mobility Scooterss. But we want to get our Mobility Scooters repaired, so now it is time for the second search with the term "Mobility Scooters repair", and the results are narrowed down to just the type of Mobility Scooters service we are looking for. But there is still a problem. We are seeing results for Internet Mobility Scooters resellers, Mobility Scooters shops in other Cities or even other States. Time for the third search term, "Mobility Scooters repair Orem", and we then see the "very local web" come into view. This type of search happens for all kinds of products and services, and tens of thousands upon tens of thousands of searches like this happen every day.<br /><br /> In Orem Utah, Endurance Mobility Scooterss is a local Mobility Scooters dealer who has a repair shop, sells new Mobility Scooterss, and sells parts locally and on the Internet as Mobility Scooters Stock. When we search on the term "Mobility Scooters repair Orem" the first page of results shows seven or eight links that will lead users to Endurance Mobility Scooterss or Mobility Scooters Stock, without any Pay-per-click advertising. The owner reports over ninety percent of the business come in from Internet users. Why does the business owner dominate the first few pages of an Internet search….. You guessed it SEO. Search Engine Optimization works wonders on the local level; it is easy to make a big splash in a small pond, using mostly free methods of SEO. <br /><br />The steps are simple; we will use the previous example as a case study, but remember these steps can be used for most local business, products and services. <strong><br /></strong></p> <p><strong>Step One:</strong> We need to get a free website evaluation from several SEO consulting firms. Often many of us work to get a website up, but do not look beyond that. The most common issues that come back from any free evaluation will center on meta tags, key words, page descriptions, and content related issues. If you are a Mobility Scooters repair shop, be sure your meta data has "Mobility Scooters repair" in the mix; be sure you have a landing page devoted to Mobility Scooters repair. Somehow get your website fixed. Generally the cost is reasonable and can be done by the same people who designed your website, do not spend thousands for this, one or two hundred is plenty, and it can often be done for much less. <strong></strong></p> <p><strong>Step Two:</strong> Write a blog on the website devoted our products and services and how they are available in our Town or City, this is very important, also we need to include in our blog, our local address and contact information. We will use our Town name, product or service several times in the blog, but do not over do it; our blog needs to be useful and interesting. The length of the blog entry will need to be two hundred words or better, that sounds like a lot of writing, but it is not, it is about one half of a type written page. Cost for this step is free, just your time and the time of a good friend to proof read our blog before posting. If we must pay someone to write something on our blog, do not spend more than twenty five dollars, or we have spent too much.</p> <p><strong>Step Three:</strong> We know our address and phone number, so go signup in as many local Internet directories as you can. Google has a local directory, super pages, newspapers, Television and Radio stations often have Internet directories, professional associations, and government. One thing we must do, is put a website link to our product or service landing page, from step one. This step can be done at little or no cost, we can even have an administrative assistant do this work. <strong></